Monday, September 10, 2012

Executive Summary: Inspiration

In 1974, a cast of wild-eyed dreamers gathered at the New York Institute of Technology, with the aim to replace hand-drawn imagery with computer animation. Over the course of the late 1970s the team was acquired by Lucas Films. In 1986, Lucas Films sold the group to a young Steve Jobs, and Pixar, Inc. was founded. In 1996, Pixar delivered Toy Story to a stunned and amazed public, erupting a revolution in computer-generated imagery (CGI) that leap-frogged generations of craft cultivated by the likes of Disney Animation Studios. This revolution is still alive today, delighting a new generation of audiences, and wending its way into myriad business and entertainment uses. In 2006, Disney bought Pixar for $7.4 billion.

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